Do you need to increase your sales conversions to take your business to the next level of success or maybe to even to start getting some success online?
If that’s the case then stay tuned to today’s post and Part 2 of this short tips and series for increasing your Online Sales Conversions.
See part one now: How to Increase Your Sales Conversions Pt1
Like I wrote in my last post, too many unknowing online hopefuls, especially in the MLM arena are too quick to just send a prospective lead straight from a capture page, into a sales presentation, then cross their fingers hoping the presentation will do all the work for them the way they heard it would and magical money would fall into their bank account.
But what happens when it doesn’t work?
(If this is a little over your head then opt in for 8 days of free training on this blog and get up to speed.)
What happens when your presentation fails to convert on the initial exposure?
Well the fortune they say is in the follow up. I’m sure you’ve heard that one if you have been around MLM for any amount of time.
And it is true.
Most people don’t just sign up after an initial exposure to your amazing product, service, or opportunity.
So… What comes next?
That’s right, “but how do you do that” many will ask.
If you’ve set things up properly and you are following along with this series so far, you have captured your lead info initially with your capture page, or capture form.
You’ve sent your prospect to some great training, bonus info, sales presentation, etc. as redirected by your email auto-responder, and now you have a lead for the email list you specified as a parameter of your opt in form.
So what comes next..?
Build the relationship.
There is some of the best training you’ll ever hear on this in the Enpower Network Back Office and Products Click Here to Learn More
Now is the time to begin to build a relationship with your prospect.
If you’ve spent some time figuring out exactly who your target prospect is (and you’d better) you have a clear image in your mind and preferably on paper about this person.
You’ve spent some time determining who they are, what they do, what they want, and what their problems are.
Knowing this information is invaluable. If you try to market to everyone then you market to no one they say. So be very sure and clear who your target market is for this campaign. The more specific you can be the better.
So with this information in mind, the question is how do you gain access to their inner realm, their mind, and their thoughts.
- What is troubling your prospect?
- What keeps them up at night?
- What problems are they having that you can you provide solutions for?
The trick is to give value, build trust, and build the relationship, don’t just bombard them with more and more of your sales presentations. Not before building a solid relationship.
People join and like to buy from people they know like and trust. Your job is to become that person.
- Blog daily create value and email your list.
If you don’t have a fully optimized blog, or need to get started blogging see Incredible Blogging Resource Now
Spend some time early on building the relationship.
Give them the kind of value your prospect wants needs and will value you for.
Let them get to know you. Add some of your stories mixed in your value posts etc.
I think one of the best things early on is to send a welcome email with some kind of value for them to open. Then give them reasons to follow you on social media accounts you may have. Google+, YouTube, Facebook, etc.
Let them get to know you and follow you on these other channels, but remember to give them a reason. It’s all about your prospect and what’s in it for them. So take advantage of this knowledge and give it to them.
Send an email and a message to see your latest greatest video that solves problem A in 5 simple steps but direct them to your YouTube channel and tell them to subscribe.
Get creative. The more channels your prospect receives you through the better.
- Remember it’s all about your prospect, what they want, what they need, what problems they have, what they want.
- Be sure and speak to that need while you build your value, your credibility and trust with them.
When they come to rely upon you as a trusted source of value, then marketing them your direct sales messages is met with less resistance. They will view you and your offer in a different way.
It’s all about lessening resistance and increasing cooperation. Get creative and get busy.