What’s the deal with Anchor Text…

If you want top rankings for your content and websites you’ll need to be paying very close attention to the anchor text you use.

Anchor text is a critical portion of your SEO strategy and is critical for you to understand how to get the most bangs for your buck. If you are doing a lot of blog marketing and article marketing (and you should be) you want to get the most out of all your carefully crafted effort right?

Well if you are not taking advantage of anchor text you are missing out on a huge piece of the puzzle.

So what is anchor text:

Anchor text is the word text you use when you create a link to a website. I’m not talking about the URL here though that can be used also. What I am talking about is a text link. It is specific text that you have turned into a link in a piece of content.  Another common word for anchor text is what is called a “hyperlink.” It’s really nothing more than a word or phrase that links to another website.

Search engines look at these anchor text links that point to your site from other places on the web determine what that text is about and then rank your content as it pertains to that term. Whatever you use as anchor text linking back to your site or content is what you are telling Google your content is about.  Google looks at these links then checks your content to see if it is relevant and then begins ranking you for it.

So it goes almost without mentioning that if you want to rank higher for a specific keyword, then use it in your anchor text back-linking strategy. Just be sure not to overdo it and arouse the suspicious of the search engines. Search engines want everything to be a level playing field for everyone and they abhor SEO manipulations, so don’t get caught with your hands in the cookie jar so to speak.

The relevancy of the anchor text to your content on your page and on the page the link came from are also important mitigating factors as well. To learn more about relevancy and the principles that drive traffic and search engine rankings on the internet opt in for The 8 Day MLM Traffic and Business Video Seminar on my blog.

There are four principle types or classes of anchor text and each provides your content with a different level of value and each needs to be taken into account in formulating your anchor text strategy.

 

Here are the four Anchor Text types and their relative Value:

  • ”Exact Match” Text Anchor (Gold)
  • ”Broad Match” Anchor Text (Silver)
  • ”Commonly Match” Anchor Text (Bronze)
  • ”URL Anchor Text” (Runner up)

 

Exact Key Word Anchor Text links use the exact keywords you want to rank for in the search engines for that specific content. If you want to rank for a specific term then use that text as your link to the specific content. It’s rather simple really.

Broad Match Anchor Text is relevant anchor text but it is not as specific as the number one term you want to rank for. For example: If you wanted to rank for MLM Tips and that would be your “Exact Match” term, then what other terms are related that get the same type traffic that you would benefit from as well? Terms like MLM help, MLM advice, Network Marketing advice, etc. This is the essence of a broad match term.

Common used anchor text includes “click here”, “here”, “website” etc. They are not thrilling terms and won’t get fired up to rank for these terms but they have their place never the less in keeping your link strategy looking natural and not manipulated by SEO strategies.

This is important because you don’t want to attract undue attention from the search engines by overpowering your link blueprint with unnatural SEO manipulated fingerprints that spell trouble for you.

Plain old URL anchor text type is the last anchor text type, and this  is really nothing more than a URL to link to your website with i.e. http://website.com, no anchor text.

So Why Does all This Matter So Much:

Because in this day and age there isn’t a way to rank well for any highly competitive keywords without heavy link building involved. Indeed there are ways to over-rev this engine and get you faster rankings by ignoring the redline on the primary keyword tach, but it comes with a price. Anchor text leaves the biggest footprint for Google to find and penalize you for if you are not smart about things.

So you must use a wide variety of anchor text types in a natural looking ratio for Google to pass over your site without you eventually getting spanked.

My credible expert mentors suggest the following ratio for lasting search engine positions and rank:

■50% Primary Keyword Anchor Text

 ■30% Relevant Keywords Anchor Text

 ■10% Generic (click here, website etc.) Keywords

 ■10% URL No Anchor Text

 

This should give you enough exact keyword anchor text gas to get you the rankings you desire without blowing your search engine up.

To learn more about the principles that drive traffic and search engine ranking and popularity on the internet, how to harness these principles and apply a system to take your marketing and business to the top, join me for 8 days as we delve into The MLM Traffic and Business Building Free Seminar. Opt into the web form on this page.

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