Tag Archives: ueo

Cool Website Bells and Whistles Facebook and UEO

If you are looking around the website this week you’re starting to see some of the changes I talked about several weeks back when we talked about the importance of UEO (user experience optimization). Every search engine out there and Google is the King of search engines is striving to fulfill the promise of great user experience when you click on the top search results of their pages.

 

Did you just get that? “A great user experience.” And that is the new game in town really.

 

For far too long marketers have been concerned with SEO at the expense of what some like to call UEO, or “User Experience Optimization.” For far too long manipulating the search engines in any way possible to get to rankings in Google often came at the expense of providing users with a valuable experience once they got to the site.

 

You’d think it would be pointless to increase search engine results at the expense of good user experience but that’s exactly what was happening. It was embarrassing for Google to have top page rankings on sites that were junk and so they have been at work trying to clean things up with their new “Penguin” and not so new “Panda” updates that we’ve been talking about and joking about on this site lately.

 

And it’s not just Google who has jumped on board, Bing and Yahoo also seem to be following suit as the top search engines in the business are striving to rank better user optimized sites and guarantee quality results by taking new metrics into consideration in the ranking of sites.

 

The top search engines have made significant changes to do this including:

 

  • Measuring speed at which results and landing pages are served to users.
  • Improving the quality of short and long search query results.
  • Injecting as much local content into search results pages as possible.
  • Factoring in social media influence and reach from various platforms.
  • Optimizing experience on each and every user screen.

So your new post Panda and Penguin strategies should include among other things fulfilling each search engine’s promise of great user experience because they are watching, monitoring, and factoring these variables. That “user experience” should include among other things creating an environment that is easily useable, intuitive, fun, social, and that gives your users great value.

 

I will give everyone some great resources on another post for where to find some of these cool features and how to plug them into your blog to start improving user experience and social interaction in the future.

 

So today besides being behind the WordPress dashboard most of the day I was over on Michelle and Bill Pescosolido’s site today http://onlinewealthpartner.com/8-cool-apps-for-your-business-on-facebook/  looking at some really cool Facebook apps for your Facebook pages as well as your blogs. And I was really getting it when it comes to user interaction, user optimized experience, and the whole social future of the internet and online marketing.

 

In fact You really must see the power and impact of Facebook marketing when it is done right. So if you haven’t already done so use the following link now and you’ll see exactly what I mean and begin to:

Tap into the amazing power of Facebook Marketing Done Right:

http://bigsloot.getfansgetpaid.com/

 

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SEO Blog Site Structure for Enhanced UEO

SEO Blog Site Structure for Enhanced UEO

Now that title may make absolutely no sense what so ever to people who haven’t been following this Blog recently and who haven’t heard about what we are doing here on the website. You may not have had the opportunity to learn about the changes to enhance both User Experience Optimization (UEO) and to Search Engine Optimize my blog or (SEO Blog). So it all may be sounding a little alien to you.

If you had been following the SEO Blog updates you would know that yesterday we rolled out the first of several new changes coming to the site to enhance user friendliness and to optimize everything for a better user experience.

It is ultimately what Google is after with the Panda updates and the more I continue to learn the more I see the light in how to provide for customers and to optimize for search engine ranking as well.

That has basically been the undertaking for the site this week. Yesterday we rolled out the new SEO Blog resource page which is an awesome SEO user station for anyone who needs a great one stop destination for their standard SEO needs.

The best part of it is it’s a totally free resource for everyone. It’s the first resource I recommend you  utilize before surfing all over the web for hours and days, or the weeks it could take you to assemble such a simple, logical, and useable repository of information.

I hope that everyone on the team and people just stopping in will get into it, and that they will mine it deeply for all the juicy morsels it contains that are designed to enhance your SEO Blog marketing experience.

Naturally of course the best option is to come closer to the core training and advanced strategies that will only be available by opting in for some deeper level training on Success, Online MLM Marketing, SEO, etc. that you will be exposed to by filling out the form on this website. Might I encourage you to do so? Use the Web Form available at the top of any page on the site.

But back to what I was saying… When you have worked through all the information on the new SEO Guide Resource page you will start getting all kinds of new ideas on how to utilize the information better. You’ll begin to understand and structure you site in ways that take advantage of the principles that drive ranking factors in the post Panda world.

To top it off the updates we are making to the site just make sense.

So if I can coach you here for a minute it goes something like this… How can you find ways to create greater user interaction at your website, get people to stay longer and view more content, and have that content readily accessible at their fingertips when they need it before they even know they wanted it?

How can you better target you keywords for your content and then provide the best content and user oriented experience possible for your user so they stay on your page longer getting to know you. How can you naturally encourage, going deep and viewing the pages and content deep in your site, rather than bouncing somewhere else on the net or worse yet to a competitor site?

Then on top of it all how do you make the experience interactive, simple, easy, and fun for them to share it, save it, bookmark it, and syndicate the awesome experience they just had at your site across the web?

It may sound elementary to someone very advanced at this game, but how do you do it better is a question for every one of every size and experience level.

Those are just some of the questions you need to be asking yourself, not only because it is good business and makes sense like I said earlier, but also because the data your visitors browsing experiences convey to Google about your site and the user experience encountered there are going to be extremely valuable to you in the long run.

Take that to mind as you evaluate your own web presence, and as you glean over the information and valuable resources on the new “SEO Online” page on this SEO Blog Site.

 

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