If you are looking around the website this week you’re starting to see some of the changes I talked about several weeks back when we talked about the importance of UEO (user experience optimization). Every search engine out there and Google is the King of search engines is striving to fulfill the promise of great user experience when you click on the top search results of their pages.
Did you just get that? “A great user experience.” And that is the new game in town really.
For far too long marketers have been concerned with SEO at the expense of what some like to call UEO, or “User Experience Optimization.” For far too long manipulating the search engines in any way possible to get to rankings in Google often came at the expense of providing users with a valuable experience once they got to the site.
You’d think it would be pointless to increase search engine results at the expense of good user experience but that’s exactly what was happening. It was embarrassing for Google to have top page rankings on sites that were junk and so they have been at work trying to clean things up with their new “Penguin” and not so new “Panda” updates that we’ve been talking about and joking about on this site lately.
And it’s not just Google who has jumped on board, Bing and Yahoo also seem to be following suit as the top search engines in the business are striving to rank better user optimized sites and guarantee quality results by taking new metrics into consideration in the ranking of sites.
The top search engines have made significant changes to do this including:
Measuring speed at which results and landing pages are served to users.
Improving the quality of short and long search query results.
Injecting as much local content into search results pages as possible.
Factoring in social media influence and reach from various platforms.
Optimizing experience on each and every user screen.
So your new post Panda and Penguin strategies should include among other things fulfilling each search engine’s promise of great user experience because they are watching, monitoring, and factoring these variables. That “user experience” should include among other things creating an environment that is easily useable, intuitive, fun, social, and that gives your users great value.
I will give everyone some great resources on another post for where to find some of these cool features and how to plug them into your blog to start improving user experience and social interaction in the future.
So today besides being behind the WordPress dashboard most of the day I was over on Michelle and Bill Pescosolido’s site today http://onlinewealthpartner.com/8-cool-apps-for-your-business-on-facebook/ looking at some really cool Facebook apps for your Facebook pages as well as your blogs. And I was really getting it when it comes to user interaction, user optimized experience, and the whole social future of the internet and online marketing.
In fact You really must see the power and impact of Facebook marketing when it is done right. So if you haven’t already done so use the following link now and you’ll see exactly what I mean and begin to:
Tap into the amazing power of Facebook Marketing Done Right:
The Penguin Updates and Why Adolf Hitler is so Pissed
If you are new to Internet MLM Marketing or brand new to SEO (search engine optimization) you may not be familiar with all the outcries in the online community about the so called Penguin Updates. These were changes made to the Google algorithm that affect how websites rank online.
This latest update comes on the heels of the Panda update that was the last major change to the online marketing world.
So why is all this so relevant to MLM marketers? Because there is still plenty of material out there online and in courses including my own, some of which will cause you trouble and actually harm your search rankings rather than improve them if you don’t adapt the strategies accordingly.
You need to be aware of these changes and how they affect your marketing strategy and online search rankings, before you spend your time effort and hard earned dollars strategizing your content or next campaign.
I found this crude yet funny video online that explains the problem and why Adolf Hitler is so pissed about it. It’s crude but funny none the less.
So to try and help people not wind up pissed off like Adolf the boy, take some time to get acquainted with the SEO Resource Page here on this site and get up to date with both the Panda and Penguin updates. You really want to do this before you start out on a major Article Marketing Campaign or On Page optimization strategy.
Watch the Penguin Video below to get an idea of what these changes mean to online marketing as I haven’t posted it to the SEO Resource Page yet.
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Before I get right into it today let me just explain to you a few thoughts about Google, linking, and how to rank in the search engines online. Pretty much the name of the game even in spite of the Google Panda updates is still about linking and link popularity. That is still ultimately the largest most prominent feature that is going to get you ranked in the search engines.
Now there are right ways and wrong ways about going about getting these links, which links are good, which links are bad, how many you can add over a period of time, relevancy, popularity, etc. If you are brand new to the SEO game it can seem overwhelming at first. But it really isn’t so complicated when you understand the basics of it and you have someone who isn’t some teched out alien trying to explain it to you after they’ve had way too much Starbucks and way too little sleep.
In fact that’s why we put the SEO guide up on the website to make all that SEO stuff friendly and down to earth in a one stop SEO resource stop. If you haven’t checked it out yet you really should. Leave me your thoughts when you do I’d love to hear what people think of the new changes.
But anyway back to what I was saying… Basically the thinking has always been the more sites that link to you the better. It’s a pretty simple concept really. And there have been and there still are excellent ways to get links to you site to build that popularity and rank online.
Some of the best strategies have included:
Web 2.0 Link Building
Writing Press Releases
They are still probably the best and most powerful ways to build links to your site and increase your search engine rankings if done properly. And that is really the key. My point is that doing it right has become a little harder than it once was when not so long ago you could bombard article directories with high page ranks all across the web with poorly spun articles and reap awesome results for it.
Those kinds of tactics today will get your content impounded and your account suspended today if you are not careful. There are still auto-submission directories out there that you can plaster but they don’t command near the page rank and respect they once did when it comes to the search engines, and Google has become very good at identifying duplicate content (articles created from the same content and spun into variations) identifying it as such and not giving you credit for the links.
Which really brings me to my point today which is just how crafty the web is at identifying duplicate and spun content. Tonight I was posting content to several of the best Web 2.0 sites with a brand new spun article that I only intend to use on 10 or so of the best Web 2.0 sites. I had spun the article and done a lot of hands on work to make it unique…
Let me digress here a minute and tell you that Web 2.0 sites are still awesome to get backlinks from if you do it correctly…
So anyway, here I am submitting this content to these top 10 or so sites and before I am done I have messages from Squidoo that I’ve got duplicate content and need to address it or it will be taken off their site! We’re talking about less than an hour or so and I haven’t even finished uploading the last of the batch of these largely handspun articles!
So my point is this… if a Squidoo lens is that tough to crack, then how much tougher is Google going to be to fool? Makes a person seriously consider the consequences doesn’t it?
Come check out the SEO online tab at http://daveschlueteronline.com/seo-online/ and get some further training on these subjects today. Also be sure to opt in for some deeper training and join the mailing list. You’ll move that much closer to my inner circle and some secret strategies to overcome the some of the objections to getting ranked and driving traffic.
As a bonus here are probably all the top web2.0 websites for creating quality backlinks. Write some content, link to your website within the content and publish it on these sites. It’s easy to do after you register and it will be a huge boost for your content and site.
If you Enjoyed this SEO Marketing Training Article Check Out the Other Related SEO Articles on the:
Now that title may make absolutely no sense what so ever to people who haven’t been following this Blog recently and who haven’t heard about what we are doing here on the website. You may not have had the opportunity to learn about the changes to enhance both User Experience Optimization (UEO) and to Search Engine Optimize my blog or (SEO Blog). So it all may be sounding a little alien to you.
If you had been following the SEO Blog updates you would know that yesterday we rolled out the first of several new changes coming to the site to enhance user friendliness and to optimize everything for a better user experience.
It is ultimately what Google is after with the Panda updates and the more I continue to learn the more I see the light in how to provide for customers and to optimize for search engine ranking as well.
That has basically been the undertaking for the site this week. Yesterday we rolled out the new SEO Blog resource page which is an awesome SEO user station for anyone who needs a great one stop destination for their standard SEO needs.
The best part of it is it’s a totally free resource for everyone. It’s the first resource I recommend you utilize before surfing all over the web for hours and days, or the weeks it could take you to assemble such a simple, logical, and useable repository of information.
I hope that everyone on the team and people just stopping in will get into it, and that they will mine it deeply for all the juicy morsels it contains that are designed to enhance your SEO Blog marketing experience.
Naturally of course the best option is to come closer to the core training and advanced strategies that will only be available by opting in for some deeper level training on Success, Online MLM Marketing, SEO, etc. that you will be exposed to by filling out the form on this website. Might I encourage you to do so? Use the Web Form available at the top of any page on the site.
But back to what I was saying… When you have worked through all the information on the new SEO Guide Resource page you will start getting all kinds of new ideas on how to utilize the information better. You’ll begin to understand and structure you site in ways that take advantage of the principles that drive ranking factors in the post Panda world.
To top it off the updates we are making to the site just make sense.
So if I can coach you here for a minute it goes something like this… How can you find ways to create greater user interaction at your website, get people to stay longer and view more content, and have that content readily accessible at their fingertips when they need it before they even know they wanted it?
How can you better target you keywords for your content and then provide the best content and user oriented experience possible for your user so they stay on your page longer getting to know you. How can you naturally encourage, going deep and viewing the pages and content deep in your site, rather than bouncing somewhere else on the net or worse yet to a competitor site?
Then on top of it all how do you make the experience interactive, simple, easy, and fun for them to share it, save it, bookmark it, and syndicate the awesome experience they just had at your site across the web?
It may sound elementary to someone very advanced at this game, but how do you do it better is a question for every one of every size and experience level.
Those are just some of the questions you need to be asking yourself, not only because it is good business and makes sense like I said earlier, but also because the data your visitors browsing experiences convey to Google about your site and the user experience encountered there are going to be extremely valuable to you in the long run.
Take that to mind as you evaluate your own web presence, and as you glean over the information and valuable resources on the new “SEO Online” page on this SEO Blog Site.
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If you are brand new to Network Marketing and online SEO training it can seem pretty overwhelming at first. The terminology and technology can seem daunting at first glance. It’s part of the reason why many network marketers shy away from teaching their new distributors internet marketing strategies. This is especially true when it comes to online SEO training strategy which is needed the most to succeed. Many marketers will tell you that you can’t create rapid viral duplication with internet strategies. But it doesn’t have to be that way.
I agree with them but only to some degree. I’m right on board with the leaders that claim it takes 6 months to a year to really learn and synthesize all this online marketing and online SEO training stuff. But here’s the deal… if more leaders would take the time to apply systems and strategies to the problem (in other words apply leverage) we can have people up and running and duplicating success at a much quicker rate. And we can have them taking full advantatge of the power and leverage online SEO training strategies bring to the game.
Let’s face it the internet is the future, it is the now, and it is extremely powerful. You’d better learn it and get up to speed with some online SEO training or get left in the dust…
So let’s try and break things down and make them simple. Let’s create online SEO training that takes people by the hand and shows them exactly what they need to know and what they need to do to succeed. The rest is all fluff anyway if it doesn’t produce results!
This resource page deals with Online SEO training and some of the articles and resources that pertain to SEO. You can read these articles, adopt these systems, and apply this knowledge to create online marketing success with your business. There is a wealth of information here for you to glean.
Or you have the choice to go deeper, to join our team and our inner circle and get the hand holding, workshop, this is how you do it type online SEO training and systems that have built one of the most renowned teams in all of Network Marketing in record setting time.
Only you can decide what is right for you and your team’s success in this lucrative industry.
Online SEO Training Basics
There are lots of ways to generate traffic on the internet there is no doubt, but the method that will bring you the greatest amount of traffic and long term results is your search engine rankings. You have to maximize your exposure by boosting your search engine rankings and dominate you niche if you want to seriously kill it online. That is the basis for online SEO training. Learning and applying the strategies necessary to rank highly in the search engines and command a lasting presence.
Now that we have a very basic understanding of online SEO training let’s dig a little deeper and begin to build a working knowledge of this topic.
A Working Knowledge of Online SEO Training Strategy
Now that we have talked about the algorithm Google uses to rank its “organic” search results it’s important to note that everything changed in the online SEO training world May 2011 with the Google Panda updates (now we have the Penguin update as well). This changed the entire fabric of online SEO training best practices forever. And though we are not going to get into a history lesson on search engines and algorithms, we are going to get you up to date on SEO in a post Panda/ Penguin world.
So at the risk of overwhelming some of you as we dive into online SEO training for the first time, I think it is imperative that everyone has an idea of what SEO looks like today as we build and gain competence on the subject. These changes are still so new that often times it is easy to stumble upon old advice still circulating out there that no longer is really applicable in the post Panda/Penguin search world. Let’s get everyone understanding the Panda updates so no one falls into one of those outdated content traps out there.
The Panda Update
Now you know the world of online SEO training from a post Panda perspective. Now you have a basic understanding of the new Google game and how it works so let’s take a look at what it takes to build a presence online and begin to rank in the search engines. Here is a checklist for new websites looking to rank online, but it is also a great checklist to evaluate your current site against to make sure you have all the basics covered.
Simple SEO Checklist for New Websites
So now you have an really solid new website checklist to get started with or to check yourself against to make sure you are on track for the best results at a conservative level. There isn’t really anything you can go wrong with here, it is a good solid true blue list. But you will quickly see differences in strategy and philosophy when it comes to online SEO Training Wizardry as we train further together.
Some of the differences you find out there with online SEO training have to do with philosophy, and some of the differences you will find have to do with the Google Panda/Penguin updates that we’ve mentioned. Be sure to check how current the information you get on these subjects is as things that worked pre-panda/penguin don’t necessarily work the same way today. Don’t be alarmed at first you may simply be looking at old information that is no longer relevant to the online SEO training world.
One thing that remains the same however, is we can break online SEO training down into two main areas of primary interest. • On Page SEO and… • Off Page SEO.
Both are the topic of this next video…
On Page SEO vs Off Page SEO
You’re getting a pretty good understanding now of where you are going to need to focus your energy. There is only so much on page SEO that you can do and there is a ton of off page that you can do some of which will get you sandbagged by Google in a hurry if you are trying to over rev the throttle on things.
So let’s take a deeper look at on page SEO with particular emphasis on WordPress Blogs. If you don’t have a WordPress Blog you need one. Go get one they are easy to set up. In fact if you are intimidated by the idea and would like to be walked through the whole set up process then opt in to The 8 Day MLM Business and Traffic Building Seminar using the webform on this page. It’s a free bonus for users of this website and it will walk you through the whole process.
Optimizing Your On Page SEO for WordPress
Now that you have it figured out how you need to structure your content on your page and what you need to do with your keyword in your content. Let’s decide what those keywords are going to be to get you noticed online and bringing in the targeted traffic you need to build your business.
In fact let’s examine the market and learn to define the “Niche” you intend to dominate with your website and content first and then we will move on to the exact keywords you’ll be using. In fact keyword research is one of the most important aspects of your online business building. You can throw all the online SEO training out there at your site but if you choose the wrong keyword strategy you will still suffer for it.
Niche Marketing Choosing Your Niche
Now that you understand better the essence of Niche Marketing let’s go now to the next segment and learn about keywords and the keyword reserch we need to do before we even start generating our on page content.
How to do Keyword Research
Lets take a good look at the Google Keyword Suggestion Tool recommended in the last video and see how it can be used to perform the research need to find all the right keywords we need to title our content, our pages, and dominate in our chosen niche. The Google keyword suggestion tool is a great free tool for you to use but it is the bare minimum you should do as far as keyword research. Good online SEO training suggests if you are serious you’ll want to go much deeper and dominate.
Basic Google Keyword Tool Training
Now that you are more than adequately trained to perform keyword research with Google’s tool, optimize your WordPress Blog, and jump through all the necessary hoops to start you website off SEO Optimized with a bang, lets address the topic of content and some of the things you need to keep in mind when it comes to content creation.
Content Creation and Blog Marketing
That’s some pretty clear cut information that I’m not sure you can go wrong with. It really isn’t too difficult at all when you have someone just break it down simple and tell it to you like it is. That is some pretty clear cut information, and great online SEO training on what you need to know about content creation for your website.
Next let’s talk about a topic that really is going to deal with both on site SEO and Off site SEO. That topic is the myserious often tossed about term called “Link Juice.” What the hell is link juice? Everyone throws the term arroung it seem but how many of them really understand what it is they are talking about. When you get through with the next video not only will you understand what Link Juice is but you will also have an understanding how to manage it for both onsite and off site SEO. Let’s continue now with the link juice portion of our online SEO training together…
What is Link Juice?
Link juice plays a role in both onsite and offsite SEO as you will soon learn. Which brings us to our next subject which is the topic of off page SEO. As we have already mentioned there is only so much you can do with on page or on site SEO. But it gets really exciting when we come to talk about off page SEO and what works best. It is also the realm where you find the greatest diversity in online SEO training opinion and philosophy about what works best. So before further ado let us take a look again at off page Seo and what it may entail.
What is Off Page SEO
So as you can see from our video example off page SEO is essential about link building and the quality and quantity of those links. Yes there are good linking strategies and bad linking strategies. Competition is one of the large and determining factors in determining who ranks best when it comes to links. As you will learn it is not always he who has the most links that wins. Those links must be relevant and quality links to have the impact you need the most to out rank your competition.
Lets take a deeper look at off page SEO and the Topic of Link Building.
ALL About Link Strategies
At the conclusion of our last guest speaker’s video segment he talked about the need to SEO analyze not only your own website but the websites of you’re competition particularly for the niche search terms you wish to compete for and dominate. In fact he talked about the need for keyword analyses and competition analyses as part of a comprehensive strategy to succeed online. And then of course he goes on to sell his online SEO training services.
I’m going to show you how to build all the back links you need and how to create them yourself. I’m also going to show you a tool you can use over and over again to evaluate your competition for keywords, take a look at your competitors linking strategy, and evaluate whether you have the resources to dominate before you even bother creating content or trying to rank for a specific keyword or phrase. Does that sound awesome to you?
I mean doesn’t it make sense to know whether it is even worth the effort, or how much effort it is going to take to dominate for a keyword or phrase before you even get started. It takes the guess work out of SEO and frees up more of your time to be productive and focus on the things in life you desire most. That’s leverage my friends. That’s quality online SEO training.
Let’s take a longer and deeper look into link building for a more thorough and dedicated approach. Let’s look at more than an hour of webinar footage that illuminates this whole linking subject.
Link Build 101
Here is my affiliate link for you to get your hands on your own copy of Market Samurai : “Online SEO Training”
So there it is you now have a really solid understanding of SEO and you can hold your weight in Search Engine Land. You’ll also be prepared to view, evaluate, and decide for yourself which advanced strategies out there are right for you and whether or not you will choose to employ them to manipulate the results you get online.
The following is a comprehensive list of online SEO training
articles and Video Posts located on this Blog Site… Enjoy