Tag Archives: email marketing

How to Increase Your Sales Conversions Pt.2

Do you need to increase your sales conversions to take your business to the next level of success or maybe to even to start getting some success online?

If that’s the case then stay tuned to today’s post and Part 2 of this short tips and series for increasing your Online Sales Conversions.

See part one now: How to Increase Your Sales Conversions Pt1

Like I wrote in my last post, too many unknowing online hopefuls, especially in the MLM arena are too quick to just send a prospective lead straight from a capture page, into a sales presentation, then cross their fingers hoping the presentation will do all the work for them the way they heard it would and magical money would fall into their bank account.

But what happens when it doesn’t work?

(If this is a little over your head then opt in for 8 days of free training on this blog and get up to speed.)

What happens when your presentation fails to convert on the initial exposure?

Well the fortune they say is in the follow up. I’m sure you’ve heard that one if you have been around MLM for any amount of time.

And it is true.

Most people don’t just sign up after an initial exposure to your amazing product, service, or opportunity.

So… What comes next?

Email marketing!

That’s right, “but how do you do that” many will ask.

If you’ve set things up properly and you are following along with this series so far, you have captured your lead info initially with your capture page, or capture form.

You’ve sent your prospect to some great training, bonus info, sales presentation, etc. as redirected by your email auto-responder, and now you have a lead for the email list you specified as a parameter of your opt in form.

So what comes next..?

Build the relationship.

There is some of the best training you’ll ever hear on this in the Enpower Network Back Office and Products Click Here to Learn More

Now is the time to begin to build a relationship with your prospect.

If you’ve spent some time figuring out exactly who your target prospect is (and you’d better) you have a clear image in your mind and preferably on paper about this person.

You’ve spent some time determining who they are, what they do, what they want, and what their problems are.

Knowing this information is invaluable. If you try to market to everyone then you market to no one they say. So be very sure and clear who your target market is for this campaign. The more specific you can be the better.

So with this information in mind, the question is how do you gain access to their inner realm, their mind, and their thoughts.

  • What is troubling your prospect?
  • What keeps them up at night?
  • What problems are they having that you can you provide solutions for?

The trick is to give value, build trust, and build the relationship, don’t just bombard them with more and more of your sales presentations. Not before building a solid relationship.

People join and like to buy from people they know like and trust. Your job is to become that person.

  • Blog daily create value and email your list.

If you don’t have a fully optimized blog, or need to get started blogging see Incredible Blogging Resource Now

Spend some time early on building the relationship.

Give them the kind of value your prospect wants needs and will value you for.

Let them get to know you. Add some of your stories mixed in your value posts etc.

I think one of the best things early on is to send a welcome email with some kind of value for them to open. Then give them reasons to follow you on social media accounts you may have. Google+, YouTube, Facebook, etc.

Let them get to know you and follow you on these other channels, but remember to give them a reason. It’s all about your prospect and what’s in it for them. So take advantage of this knowledge and give it to them.

Send an email and a message to see your latest greatest video that solves problem A in 5 simple steps but direct them to your YouTube channel and tell them to subscribe.

Get creative. The more channels your prospect receives you through the better.

  • Remember it’s all about your prospect, what they want, what they need, what problems they have, what they want.
  • Be sure and speak to that need while you build your value, your credibility and trust with them.

When they come to rely upon you as a trusted source of value, then marketing them your direct sales messages is met with less resistance. They will view you and your offer in a different way.

It’s all about lessening resistance and increasing cooperation. Get creative and get busy.

If you really want to learn more and take your marketing to the next level you must See this video.

Click Here Now: Go to the Next Level Now

9 Plugins for Growing Your Email List That Work So Well It Feels Like Cheating

Hey Guys do you need to seriously grow your Marketing List?

Hey Guys today’s recommended post is  “9 Plugins for Growing Your Email List That Work So Well It Feels Like Cheating.”

a) What this post is about and why you need to listen…

Guys today’s featured post “9 Plugins for Growing Your Email List That Work So Well It Feels like Cheating” is from boostblogtraffic.com and is all about building your email list opt ins.

Specifically it is an excellent resource for quality plugins to help you develop your lead list and develop your email marketing list.

 

 

 

• Post Address:
http://boostblogtraffic.com/email-list-plugins/

b) Who this post is for…

Guys this post is for anyone looking to make money on the internet.

The money is in the list they say. If you have no list you have no money. If you want to make money you have to learn how to generate a list of prospects (leads) to market to and convert those leads to sales and repeat customers.

To do that you have to learn marketing. Lead generation is one of the indispensable building blocks of a successful internet business and your marketing strategy. It can’t be done without!

Minute improvements in your lead capture metrics can mean huge results for your bottom line and therefore is an area you should test, test, test, and pay particular attention to if you are at all serious about building a business online.

Guys you can generate all the traffic in the world to your site, your banners, posts, capture pages, etc. but if no one is opting in to your list you are broke.

You must capture leads to build a relationship with them, establish trust, and begin to market your offer to them, if you hope to make significant sales on the internet.

People (novice marketers) make the following mistake all the time. They are trained to get people to a presentation and let the presentation do the work for them. So they shove people into their presentations before establishing a relationship and ask for a sale before they have even got to know the prospect.

The only problem is what happens? After you actually spend the time/effort/and or money to get someone to see your sales presentation what happens? They say no right? Especially on the internet. One click and they are gone!

They have no relationship with them, they haven’t established trust or credibility with them what so ever, they have no business relationship, friendship, etc. with them and really have no business forcing their offer on them.

In a manner of speaking they are trying to get “laid” on the first date. And like most overbearing predators on the prowl at the local watering hole, tavern, or bar, what happens? They get turned down right?

And here’s the deal… you have no number, no address, email, etc. to contact them to make things right later on and try a better approach.

It’s the same on the internet, social media, your blog, etc.

Good marketers know this. Advertisers realize you don’t usually buy or take action on the first exposure to an offer or advertisement.

This is especially when we are talking about a significant financial or emotional commitment like becoming partners with you in your business or making a high ticket purchase.

So… What is the answer?

Goal and priority #1 Capture the Lead!!!

It’s why your blog exists! It’s why you strive so hard to create viral content! It is why you dedicate the hours and research into creating the perfect lead magnet whether it be a training, webinar, white paper, PDF, e-book etc.

Capture the lead!!!

Then drip feed them your marketing over time. Seduce them slowly, build the relationship, give value, become the trusted friend, expert and go to resource they are looking for, and present them your offers in a fashion that works, that is scientific, measurable, and follows the tested rules of marketing and sales conversion.

Drip feed it to them, eventually creating the perfect irresistible offer for your prospect or driving them off your list altogether.

It can take day’s weeks, months, or sometimes a year or more for some people , to convert, but eventually they turn into the sale you were after if you are doing things right.

You Must Start with Capturing the Lead!
c) What I liked about this post, what was great…

What I loved about this article is it covers the options for you to try test and measure. It covers the things to think about when strategizing your lead capture strategy. What I loved was it gave great suggestions for software that the author did their homework on first.

 

d) What I disagree with, didn’t like…

What did I disagree with? Nothing worth mentioning. This is plain and simply a great resource and filled with things for you to try test and tweak until you have the highest converting opt in offer possible for your target market.

The only thing I would add is you have to be able to measure your results. You must split test your opt in offers and measure little changes one at a time until you find the highest converting option for your business. Test, test, test…
e) How to apply this information…

Simple really… pick a strategy and implement it. Measure your results, try another, and measure. Test, test, test. Change small things at a time and measure your conversions until you find the highest converting combination and strategy.

f) Additional tips, training, resources, about this.

Oh wow… a ton. I have some of the most amazing resources available. It’s why I think everyone should check out the following resource, get on board and start succeeding and taking your business and marketing to the next level and achieve the dreams you have with your business and your lives.

Click Here Now: Pursue Your Wildest Dreams