Does your marketing program need a boost to increase your sales conversions?
Worse yet do you need a plan to start getting sales conversions for your online business?
This week I have offered a couple of great recommended posts for you guys…
If you haven’t seen those posts yet you should do yourself a favor and check them out now.
If you go ahead and strategically apply what is covered in these two short and to the point posts you will increase your opt-ins guaranteed.
To Succeed in Online Marketing you must learn and Master 3 Fundamental Processes.
Master Traffic Generation
Master Lead Generation
Master Sales Conversions
We’ve been talking about Process #2 in the last couple of posts (Mastering Lead Generation).
You must capture leads if you want to win marketing your Online Business. You must build your list.
But what do you do once you’ve captured them? How do you convert that lead into a sale, a customer, a client, and a partner?
Well that’s where part 3 of this process comes into play, and since I’ve already been throwing out some posts and ideas about lead capture your way… I thought today I’d begin to offer some tips on what to do with those leads when they opt in.
Too many marketers out there have been trained to just get the prospect (lead) in front of a presentation and let the presentation do the work. That’s great but you must have a way to follow up.
That’s what the last two posts were for. Helping you master lead generation and building your list.
What Happens When They Opt in?
So what happens when your lead opts into your list? Well after they opt into your form, capture page, etc. their name should be automatically added to whatever email list you have assigned to the capture form (If this is too advanced for you opt in for 8 days of free training at http://daveschlueteronline.com for training).
So they have opted into your form… If your auto responder (AWeber, Get Response, etc.) is set up properly you should have re-directed them to your sales presentation, webinar, information, etc. (whatever the offer was for on your capture page or offer).
If you don’t understand what a “lead magnet” is and how to present it to get the leads you need, see the posts…
And get plugged into some free training at http://daveschlueteronline.com
If you were offering a free training (lead magnet) they should be redirected to that training page by your auto responder.
This is true whether you are sending them to your sales presentation, a webinar, a training, a download page with instructions for them to get your pdf, free report, e-book, etc. (whatever you offer was).
But after the initial contact what comes next?
After the initial contact, sales offer, etc. is made and they still haven’t signed up…then what?
- Where do you go from there? How do you get the sale?
- Here’s the deal guys… Too many marketers quit right there assuming the person is not interested and that is the end of it.
- Others will spam the heck out of their lists over and over with their sales offer over and over until the lead signs up or unsubscribes.
- But for real marketers, for the guys making 6-7 figures or more a year things are just beginning. We are just getting started in the process that eventually converts a lead into a sale, a customer, a client, a partner, etc.
Tune in tomorrow and begin to learn some tips and secrets of 7 figure email marketing that will convert your leads into the relationships you need to prosper for a lifetime.
Guys if you want to learn how to hit it out of the park with your online marketing and your business you need to learn from the best. You need to get the best information, tools and training available.
Check out the invaluable training, tools and wisdom today that can provide you everything you need to create the business and income of your dreams online.