If you are looking around the website this week you’re starting to see some of the changes I talked about several weeks back when we talked about the importance of UEO (user experience optimization). Every search engine out there and Google is the King of search engines is striving to fulfill the promise of great user experience when you click on the top search results of their pages.
Did you just get that? “A great user experience.” And that is the new game in town really.
For far too long marketers have been concerned with SEO at the expense of what some like to call UEO, or “User Experience Optimization.” For far too long manipulating the search engines in any way possible to get to rankings in Google often came at the expense of providing users with a valuable experience once they got to the site.
You’d think it would be pointless to increase search engine results at the expense of good user experience but that’s exactly what was happening. It was embarrassing for Google to have top page rankings on sites that were junk and so they have been at work trying to clean things up with their new “Penguin” and not so new “Panda” updates that we’ve been talking about and joking about on this site lately.
And it’s not just Google who has jumped on board, Bing and Yahoo also seem to be following suit as the top search engines in the business are striving to rank better user optimized sites and guarantee quality results by taking new metrics into consideration in the ranking of sites.
The top search engines have made significant changes to do this including:
- Measuring speed at which results and landing pages are served to users.
- Improving the quality of short and long search query results.
- Injecting as much local content into search results pages as possible.
- Factoring in social media influence and reach from various platforms.
- Optimizing experience on each and every user screen.
So your new post Panda and Penguin strategies should include among other things fulfilling each search engine’s promise of great user experience because they are watching, monitoring, and factoring these variables. That “user experience” should include among other things creating an environment that is easily useable, intuitive, fun, social, and that gives your users great value.
I will give everyone some great resources on another post for where to find some of these cool features and how to plug them into your blog to start improving user experience and social interaction in the future.
So today besides being behind the WordPress dashboard most of the day I was over on Michelle and Bill Pescosolido’s site today http://onlinewealthpartner.com/8-cool-apps-for-your-business-on-facebook/ looking at some really cool Facebook apps for your Facebook pages as well as your blogs. And I was really getting it when it comes to user interaction, user optimized experience, and the whole social future of the internet and online marketing.
In fact You really must see the power and impact of Facebook marketing when it is done right. So if you haven’t already done so use the following link now and you’ll see exactly what I mean and begin to:
Tap into the amazing power of Facebook Marketing Done Right: