Okay everyone should know this already but I’m going to bring it up for everyone anyway especially because it seems I need to hear it the most sometimes. Stay away from the tendency to participate in Jerk marketing, even if you are just trying to tell the truth, point people in the right direction, and help them.
So what do I mean by “Jerk Marketing” I mean the tendency to point out the flaws of specific businesses, marketers, strategies, or individuals when carrying out marketing to promote ourselves, our products, our companies, our training and information.
Look I am an advocate for marketers in this industry, especially people who are semi-new or who are just coming into the industry for the first time. I want everyone to have absolutely the best experience and success possible.
This isn’t my first cruise, I’m not fresh off the boat, and my eyes are wide open to things that happen in this industry. I feel a personal responsibility and devotion to address certain facts and circumstances of the industry so people will have the greatest impact creating the success they desire. I don’t pretend not to see the flaws, the blemishes, and pitfalls, instead I try and steer people clear of them.
I like to give what I feel is a fair picture of things even if it steps on the toes of others who don’t appreciate me for it. Too much of this industry is built around hype and just recruiting as many people as possible into the industry. When those people drop out of their teams, they just recruit more people and the cycle continues. Unfortunately, some people build their careers on this and little more. That in my opinion is a scam.
You see, what often happens is people get sold on unreasonable expectations and ideas about what it is going to take to succeed, how long it will take to get there, and how much work is involved. Marketers and companies stretch the truth so to speak, or accentuate certain ideas about how things can work and neglect to mention other parts that may not be so perfect.
Some marketers have become famous for these recruiting tactics and it ends up burning a lot of people and creating negative numbers for the industry, bad feelings between people, attitudes of mistrust, and the wrong type of ideas about this otherwise fantastic business.
It pisses me off is what I am trying to say.
So it is hard sometimes for me to keep it in check even when I am trying to give a good and what I believe is a fair assessment of an opportunity, business, system, etc. I want the best for the individual marketer not some corporate entity, system, or industry leader. I guess I’ve always been a bit of a trouble maker that way perhaps. Sometimes I guess I take it a little too far and I come across as a “Jerk Marketer” even if it wasn’t my intention.
Okay maybe I was just a little bit…
So, my intentions were good and based in love and on the intention to help marketers in the industry to achieve success, abundance, and true freedom in life. I’m passionate about that and it blinded me a little, and corrupted my better judgment and I ended up promoting a piece I should have been more considerate, careful, and cautious with. It wasn’t my intention to create content anyone felt negative about or that it came across as jerk marketing.
After receiving a copy of a legal complaint made to my web host and a request to remove the content in 48hrs or have it blocked, I had to re-evaluate the content more carefully. When I did I could see their point and removed not only my review but also a top rated video as well.
My Point… Be careful what you are putting out there even if your intentions are good. It is easy to get carried away if you are passionate about your company, your cause, your mission in life, etc. and inadvertently step on the toes of others when you didn’t intend to.
It probably won’t matter all that much if you’re buried 5 to 10 pages deep in the search engine results, but it’s a whole lot different when you’re on the front page of Google and the company big wigs are paying attention to what you’re up to because you are outranking all their reps.
So be extra careful in your marketing to be positive and inspiring if you can be and stay away from Jerk marketing. You don’t want to have to remove the content you worked so hard to create, optimize, backlink, bookmark, etc. and push to get on the front page of Google only to have it blacklisted.